Week 10 Boc: Les Paul

             Les Paul was a jazz and country guitarist and also a songwriter and inventor. He was a pioneer in developing the solid body electric guitar. The solid body guitar made it possible for “Rock and roll” to be as successful as it is today. With all of his talents and experience in playing the guitar he extended those techniques to making new styles and sounds that set him apart from his contemporaries and inspired many guitarists of the present day. Paul is one of a handful of artists with a permanent, stand-alone exhibit in the Rock and Roll Hall of Fame.

http://goo.gl/doodle/8192

Creative Content

For my creative content I am planning on putting on a couple photo shoots with a few models and make advertisements that you would probably see in a magazine.

Implementation Evaluation Control

Marketing Mix: Price

Marketing Mix: Promotion

Marketing Mix: Distribution

Marketing Mix: Product

Target Market Strategy

Situation or SWOT Analysis

Objectives

Business Mission Statement

                Amore Vodka is committed to you the customer, the community, and to making products that satisfy all of our customers to the fullest. We will to anything and everything to satisfy our customers. We want to make you live your life to the fullest. Life is too short you need to enjoy your days as if they are your last.

Vodka Pitch

             My Vodka will be called Amore Vodka and would be premium vodka and will be sold only in liquor stores or in clubs. This Vodka will be a sweeter one and will be about 60 proofs.  It will be more of a party or club drink in a nice clear bottle. It is going to be made from rye and it will also have a mango scent added into it so it will have more of a fruity aroma. It will be distilled many times so you won’t have a terrible hangover the next day. My main targeted audience will be young men and women from about 21 to maybe 30. I believe that men usually like different types of alcohol because of how the bottle looks and sometimes the strength of the vodka. I grew up with women and they usually like a fruity drink like mimosas or something with some kind of fruit in it or even lemon so that’s why I would have mango put In the vodka. Over all I want to produce premium vodka in a really nice bottle that is sweet but still has the strength that vodka should have.

Sonny has hired Sleuths to track down the hackers that made them temporarily shut down. I believe that it is possible for Sony to keep their customers and keep getting more customers if they figure out some ideas to make people feel safer using their products. It doesn’t matter who you are the safety of your personal information is crucial. Some ways to make Sony customers feel safer is maybe market some new software that scans the system to make sure there are no threats to the customer. Another way that Sony can market them to where they get their customers back and even keep getting more customers is to simply compensate them with credits or free game play depending on how much they spent the year before.

Mex3

                Three things that I buy are deodorant, haircuts, and clothes. I, being a heavyset man, mean that I tend to sweat a lot weather I’m working, exercising or even just sitting or standing outside. Living in Las Vegas during the summer even sitting in my car at a red light makes me sweat a lot and makes me smell therefore I buy deodorant to keep me from smelling really bad. I make sure I get the best deodorant that I can get so I won’t have to worry about sweating a lot and still smelling I usually get “right guard extreme” because it looks like its high quality and built just for men to make sure it will do the job. I get a haircut at least every two weeks because of the fact that my job won’t allow me to let me grow my hair as long as I want. I buy clothes about two or three times a month depending on what other expenses I have that week. I usually spend about a hundred dollars to a hundred and fifty on clothes and shoes. The stores that I buy clothes at are Vans, Hot Topic, Zoomies or Tillys because they sometimes have good sales and they have my style of clothing there.

EOC

My best customer service experience was when I went to In-N-Out with my family after we went to the movies. When we get out of the car and walk up to the doors an associate opens the door and greets us with “Hi how are you guys doing today”. Already we feel like we are appreciated for coming to eat there and put smiles on our faces. As we walk up to the counter to place our order the person at the counter is smiling and asks what we would like to order. While we were eating another associate comes up to our table and asks how our food was and we say it was really good and we start having a conversation with him. We laugh and talk for about 7 or 8 minutes then he gets back to work. When we finish eating and are about to get up the associate we were talking to comes and asks us if we would like him to take our trays for us and we say please. As we walk out he tells us to be safe and have a great night.

         This was an amazing experience for my family and I because not many fast food restaurants treat their customers with such kindness. I actually felt like I was apart of their family. They made me feel as though I paid not only for food but also for great service.  Ever since that day I love going to In-N-Out for lunch or even dinner. Thank you In-N-Out for an experience I will never forget.