Vodka Pitch

             My Vodka will be called Amore Vodka and would be premium vodka and will be sold only in liquor stores or in clubs. This Vodka will be a sweeter one and will be about 60 proofs.  It will be more of a party or club drink in a nice clear bottle. It is going to be made from rye and it will also have a mango scent added into it so it will have more of a fruity aroma. It will be distilled many times so you won’t have a terrible hangover the next day. My main targeted audience will be young men and women from about 21 to maybe 30. I believe that men usually like different types of alcohol because of how the bottle looks and sometimes the strength of the vodka. I grew up with women and they usually like a fruity drink like mimosas or something with some kind of fruit in it or even lemon so that’s why I would have mango put In the vodka. Over all I want to produce premium vodka in a really nice bottle that is sweet but still has the strength that vodka should have.