Implementation Evaluation Control

Marketing Mix: Price

Marketing Mix: Promotion

Marketing Mix: Distribution

Marketing Mix: Product

Target Market Strategy

Situation or SWOT Analysis

Objectives

Business Mission Statement

                Amore Vodka is committed to you the customer, the community, and to making products that satisfy all of our customers to the fullest. We will to anything and everything to satisfy our customers. We want to make you live your life to the fullest. Life is too short you need to enjoy your days as if they are your last.

Vodka Pitch

             My Vodka will be called Amore Vodka and would be premium vodka and will be sold only in liquor stores or in clubs. This Vodka will be a sweeter one and will be about 60 proofs.  It will be more of a party or club drink in a nice clear bottle. It is going to be made from rye and it will also have a mango scent added into it so it will have more of a fruity aroma. It will be distilled many times so you won’t have a terrible hangover the next day. My main targeted audience will be young men and women from about 21 to maybe 30. I believe that men usually like different types of alcohol because of how the bottle looks and sometimes the strength of the vodka. I grew up with women and they usually like a fruity drink like mimosas or something with some kind of fruit in it or even lemon so that’s why I would have mango put In the vodka. Over all I want to produce premium vodka in a really nice bottle that is sweet but still has the strength that vodka should have.